NEW YORK, NY - JUNE 21: People, many who have been there for days, wait in line with dozens of others for tickets for the popular Broadway show Hamilton on June 21, 2016 in New York City. The Tony Award-winning Broadway hit has drawn huge crowds to the Richard Rogers theater in tin he hopes of getting increasingly scarce and expensive tickets. Carrying bed rolls, pillows and take-out food containers, many fans of the musical wait days in the heat and rain for a chance to get a cancellation ticket which are offered to the public once they're declined by members of the cast and crew. (Photo by Spencer Platt/Getty Images)
If, like most breathing humans, you're having trouble getting seats for "Hamilton," just tell the usher "I'm with her." You read that right: Hillary Clinton is teaming up with the most popular show on Broadway.
Lack of funds wasn't a problem for Trump when he could rely on earned media coverage to propel him to the top of a crowded primary. But the general is a different story; Clinton and super PACs supporting her have outpaced the Trump campaign by millions of advertising dollars in several swing states.
Trump's approach is pretty unprecedented, but if there's one thing Trump's candidacy has taught us, it's that sometimes being unpredictable pays off.