Gerber seeks 2021 ‘Spokesbaby,’ inaugural ‘Chief Growing Officer’

Gerber Products Co. is on the lookout for its next “Spokesbaby,” and the 2021 honoree also gets to join the coveted C-suite.

In honor of the 11th anniversary of the Gerber Photo Search program, the 2021 winner will also hold the honorary role of “Chief Growing Officer” on the company’s executive committee, WLS-TV reported.

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Specifically, the CGO will be tasked with steering the committee with “big kid decisions” whether by “crawling, wobbling, walking or running.”

Per the official job listing, ideal candidates should:

• Be between the ages of 0 and 48 months old.

• Have an infectious giggle.

• Possess a shining personality.

• Exhibit the ability to melt hearts with cuteness.

“[Candidates] will have the chance to prove they’re the perfect fit for the role by offering the Gerber® exec team guidance on what little ones everywhere need to grow strong, stay nourished and thrive,” the company stated on its website.

The prize includes the opportunity to be featured in Gerber’s marketing efforts for the year, a $25,000 cash prize and a selection of Gerber products, WLS-TV reported.

Parents have until May 10 to apply on behalf of their little ones.

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